A successful business will typically identify a need and then provide a product or service to fulfill this need. One business startup technology company believes it has found its niche within the fitness industry. The company FitStar is teaming up with NFL star Tony Gonzalez, who is also a California native, to develop and market a new mobile app designed to aid a person's workout regimen.
Creating a new business usually involves a significant amount of paperwork and administrative hurdles. This is true for just about any state, however California has become especially known for having longer wait times for processing a new business entity. Unfortunately, this has contributed to the state being known as one of the most unfriendly environments for creating a business startup.
Intellectual property is an important component of today's business world and allows creativity to thrive in the marketplace. It enables entrepreneurs with good ideas to move forward with their plans without fear of somebody else stealing their ideas and taking away from their potential market. This means businesses must ensure that the trademarks they use are not infringing on a previously registered trademark. Incorporating this into a company's business planning is essential, but one California company is currently being accused of failing to do just that.
When starting a business, it is important to consider all of the legal implications of doing business within the specified industry. Rules and regulations tend to differ for each industry and each type of business. Three new ride-sharing businesses found out how important this part of business planning is when the California Public Utilities Commission (CPUC) sent them cease-and-desist orders. The CPUC was concerned that these companies were not adhering to the same standards as similar services such as taxis.