US Army Veteran Resumes Business Startup Plan Following Tragedy

On behalf of The Law Office of Lynnette Ariathurai, A Professional Corporation posted in Business Formation & Planning on Monday, February 19, 2018.

Not every California entrepreneur brings his or her dreams to fruition without any challenges, obstacles or delays along the way. In fact, most encounter one or all of these issues; however, with skill, determination and strong support systems in place, those who are serious about attaining success stick with their business startup plans and often achieve their goals. For one young woman, who also happens to be a former member of the U.S. military, a family tragedy, more specifically, the memory of her brother who was murdered in cold blood, was her main inspiration to persevere in launching her beauty product business.

The army vet also had experience in network engineering. Her dream was to create and sell a line of beauty products made with all natural ingredients. Her target audience at the time was black women although she has since expanded her business startup niche to include men's toiletries as well.

A products placement representative from Target department stores offered to stock her product line on two separate occasions. At first, she thought she wasn't ready because she was creating product in her basement and would likely need a larger facility and more supplies to fill a major inventory at a large scale department store. She would later say that the main reason she kept declining the offers was that she was afraid of success.

All that changed when her brother was shot in cold blood at a family gathering. He had sent her a text message before he died that said he believed in her and knew she would be a great success someday if she stuck to her plans and followed her dream. With that in mind, the next time the Target representative presented her with an offer, she accepted and is now projected to rake in more than $1 million in revenue by the end of 2018. California entrepreneurs seeking startup assistance may wish to discuss their plans with experienced business and commercial law attorneys.


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