Technology Business Startup Partners With NFL Star Tony Gonzalez

On behalf of The Law Office of Lynnette Ariathurai, A Professional Corporation posted in Business Formation & Planning on Tuesday, June 18, 2013.

A successful business will typically identify a need and then provide a product or service to fulfill this need. One business startup technology company believes it has found its niche within the fitness industry. The company FitStar is teaming up with NFL star Tony Gonzalez, who is also a California native, to develop and market a new mobile app designed to aid a person's workout regimen.

The fitness app is designed to tailor each person's workout according to individual needs. The software features Gonzalez as the personal assistant for users of the app. The football star recorded numerous audio lines as well as recorded video footage in order to provide the user with a different experience every time he or she works out.

It is free for consumers to download the fitness app. Users will only be allowed to use the app for the first workout before being forced to pick a workout plan. One option which consumers will be offered is free of charge, while the other plans will require paying a fee. The free option will allow consumers to use the app for two workouts per week for four weeks.

Despite the advantage of partnering with a celebrity athlete from California, the new business startup company will likely also need to have a solid business plan in order to be successful. Along with a good marketing plan and effective plan of operations, the business plan should also ensure compliance with all rules and regulations applicable to the specific industry. This will help avoid future fines and potential lawsuits.

Source: Los Angeles Times, "NFL great Tony Gonzalez teams with startup to launch fitness app," Salvador Rodriguez, June 6, 2013


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