Business Startup Company To Print California Sunday Magazine
On behalf of The Law Office of Lynnette Ariathurai, A Professional Corporation posted in Business Formation & Planning on Wednesday, September 24, 2014.
The newspaper industry has been suffering since the advent of the Internet has allowed readers to find their news online. Part of this decline in the newspaper market has caused many daily newspapers in California to begin scaling back or closing their Sunday magazines. However, one business startup company is attempting to reinvigorate this portion of the news industry.
The founder of the business startup had been a well-respected magazine writer and has now started a new magazine titled California Sunday. The magazine is aiming for an affluent and younger target market between the ages of 24 and 49 who tend to work in the creative industries. This target market is more likely to consume premium media and has been the earlier adopter of Apple products. The newspaper industry has had a difficult time capturing this segment of the population.
Most people who read newspapers are older than 40, while only 21 percent of people between the ages of 35 and 44 had read a newspaper within the last day according to a survey conducted by the Pew Research Center. The company plans to pay newspapers for distribution services and will initially target 400,000 people living in affluent areas. The magazine will start with 10 advertisers, which include Ace Hotel, Mail Chimp, Google Play, Lexus and Converse.
The company's plan will also have to take into account any regulations that are applicable to the particular industry. Just like any other business startup, California Sunday will want to avoid any potential legal problems or fines from regulating agencies. Therefore, a full compliance strategy should be developed in order to steer clear of these potential problems.
Source: International Business Times, "'California Sunday,' A Magazine Startup Out Of Silicon Valley, Embraces Slow, Handcrafted Media", Michael Learmonth, Sept. 15, 2014