The Law Office of Lynnette Ariathurai A Professional Corporation

Business startup in digital video industry moves to California

Where a company is located can be a significant decision that could affect the chances of success for a new company. One particular major city in California has recently become especially attractive to companies attempting to break into the digital video industry. One business startup media company is one of the latest startups to choose California as its headquarters.

The new company, Rapt Media, has raised enough startup capital in its most recent funding round to make the move to California. The latest funding round brought the company $3.1 million in venture capital. The company’s total amount of funding received so far now totals $7.5 million.

The company’s technology services and products are designed to help businesses create their own interactive videos. This new type of media allows consumers to steer their own advertising and marketing experience by clicking on various choices during a presentation. Rapt’s business model focuses on creating engagement from viewers rather than just merely aiming for a large number of hits on the web.

However, this is just a small portion of the plan for the business startup set to begin operations in California. In order for a new company to be successful, the business plan should include some type of risk management strategy. This means addressing any legal liabilities and compliance issues. Therefore, strong knowledge of applicable laws will be essential in ensuring that risk is minimized, which will ultimately help to maximize profits. Also, with a risk management strategy, the company will hopefully be able to avoid unnecessary lawsuits and legal disputes.

Source: L.A. Biz, "Interactive video startup so Rapt with L.A., it's moving here", Annlee Ellingson, Aug. 6, 2014

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