The Law Office of Lynnette Ariathurai A Professional Corporation

California business startup markets drones to athletes

For those who have been following news and politics recently, they may have noticed that aerial drones have been in the news recently in connection with military tactics. However, many do not realize that aerial drones may also be useful in a non-combative setting for civilians. This is what one California business startup company believed when it began fundraising for its new aerial drone product for the civilian population.

The startup company, Squadrone System, will be releasing a product designed to track and follow consumers’ iPhones in order to provide panoramic images. Using algorithms and a special protocol, the drone will communicate with a person’s iPhone. This allows the drone to predict a person’s movements and adapt according to any changes in movement trajectories.

The company is looking to market the new aerial drone device as a tool for athletes in the extreme sports arena for filming their stunts and performances using a bird’s-eye view. This can save significant amounts of money by not having to hire a helicopter crew to obtain the same results. The aerial drone will be able to fly as fast as 45 miles per hour and will operate on a battery which lasts 15 minutes. The device will be able to film from as far away as 150 feet from the user.

Although the device may seem like a great idea, the new business startup will have to carefully plan its venture of bringing the new aerial drone to the marketplace. The marketing plan will have to take into consideration the specific target customer, extreme sports athletes. However, another important aspect of a business plan is making sure business operations are compliant with relevant California laws.

Source: Fox News, "California startup releases drone for the masses", Jack Ellis, June 17, 2014

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